Study Shows Whiter Teeth Can Lead to Greater Success

Results of a study conducted by an independent research firm provide new evidence that a beautiful white smile has a direct effect on successful interpersonal interactions, both socially and professionally. “The Impact of Whiter Teeth on Key First Impressions” study, commissioned by Crest Whitestrips, shows that a whiter smile substantially affects how others think of you when you first meet.

According to the three part study, which included simulated job interviews, simulated first dates and a quantitative online survey; more than half of the study participants were more likely to be hired (58%) and received larger salary offers (53%) after their teeth had been whitened. The study also found that evaluators expressed a greater interest in continuing their interaction or “date” with more than half of the study participants (54%) after their teeth had been whitened.

“This study provides some of the first findings that speak to the powerful benefits of having a whiter smile,” says Dr. Dacher Keltner, smile psychologist and professor of psychology at the University of California at Berkeley. “Visible from 200 feet, it is the intense focus of what other people look at, and a sign of our warmth, confidence, and health.”

During the simulated job interviews, it was also found that a majority of the study participants were viewed to be more professional (65%) and more confident (61%) after their teeth had been whitened. And, on their simulated first dates, more than half of study participants were viewed to be more outgoing (59%) after their teeth had been whitened.

The third part of the study, a quantitative online survey of 1,006 people, was consistent with the first two studies conducted, finding that individuals with whiter teeth have more positive attributes than individuals with stained teeth across the following variables: financial success, trustworthiness and professional success. Regardless of gender, age, income, education, employment or marital status, participants came to the same conclusion.
Produced for Crest

Duration : 0:2:17


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12 Responses to “Study Shows Whiter Teeth Can Lead to Greater Success”

  1. MarkMillionaireGuru on March 15th, 2010 at 2:25 am

    Hello Medialink


    Hello Medialink

    I have to admit I am very impressed with the quality of your videos here on youtube.

    They are certainly a pleasure to watch as I do enjoy them.

    I am sure there is many others who also feel the same about your videos.

    Mark McCulloch

  2. blackberryjuice1 …
    blackberryjuice1 PLEASE ELUCIDATE UR ASSERTION

  3. it gave me etched …
    it gave me etched feeling gums which were fine after I slept

  4. hydrogen peroxide …
    hydrogen peroxide teeth whitening uses OH free radicals which are associated with the free radical theory of aging (atherosclerosis) One approach is to have a vitamin C as well as E as an oral rinse just prior to whitening teeth as well as vitamin E as well as C pills after
    or to go with a photomethod

    I used a hydrogen peroxide gel 7 times during an hour which is different than package directions It did whiten my teeth although not to brilliant white yet minimized the amount of OH

  5. MarkMillionaireGuru on March 15th, 2010 at 2:25 am

    Hey Study Shows …
    Hey Study Shows Whiter Teeth Can Lead to Greater Success Is just an awesome video

    Great video that you have here I really enjoyed watching it,

    Amazing job that you have done

    Always keep going and never give up

    Mark McCulloch

    Skype Mark.McCulloch1

    (UK) 07875 647 867

    View My Blog – Mark McCulloch . Info

  6. misslovealota on March 15th, 2010 at 2:25 am

    you can turn …
    you can turn hydrogen peroxide
    into a gel by using *thicken up by resource*
    and 35% Food Grade Hydrogen Peroxide it works

  7. velvetrevolution07 on March 15th, 2010 at 2:25 am

    only in America!
    only in America!

  8. Good job Im white …
    Good job Im white then.LOL

  9. blackberryjuice1 on March 15th, 2010 at 2:25 am

    Study Shows Whiter …
    Study Shows Whiter Skin Can Lead to Greater Success

  10. blackberryjuice1 on March 15th, 2010 at 2:25 am

    Study Shows Whiter …
    Study Shows Whiter Skin Can Lead to Greater Success

  11. pepperonipizza1993 on March 15th, 2010 at 2:25 am

    well thats bullshit
    well thats bullshit

  12. Depends what kind …
    Depends what kind of job you apply for.If your a truck driver,factory worker,or construction worker the person employing you could careless about how your teeth look since you won’t really be meeting people anyway.

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